Since 2013, Beck’s and the Why I Farm movement have honored 20 farmers by sharing their personal, heartfelt stories of dedication, passion and courage. Reaching more than 2.7 million people, the Why I Farm movement has gained fans and followers from across the globe.


But this year the stories are bolder, more profound, and dive deep into the life of an American farmer. Told through the eyes of those that love them most, their stories are filled with passion, faith, and fortitude. Because to them, being an American farmer isn’t about a job. It’s about the life they live. And the life they give to others.

The Why I Farm Movement is brought to you by